The Increasing Danger of Industrialization on the...

The Increasing Danger of Industrialization on the Environment The negative effect of industrialization on the environment has been known for years. The danger associated with lead, chlorofluorocarbons (CFCs), and other toxic materials was discovered and several measures have been taken to stop the damage done to the environment by these agents. It will not be far fetched to blame industrialization as the main cause for the situation we humans find ourselves in today. The developed nations, being the main promoters, sponsors, and profiting bodies of industrialization, were the prominent victims. They were also the first ones to put a system in place in attempt to counteract the harm done to the environment. Government agencies such as†¦show more content†¦The developed nations dominate the industrial world, as 74% of the world’s industrial output takes place in these nations (1). Today, second and third world counties are striving to get a bigger portion of the world’s total industrial output. Between 1990 and 1995, the ra tes of industrial growth in China, East Asia, and South Asia were 18.1%, 15%, and 6.4%, respectively, while this number for North America was only a little above 2.5% (2). The cities of such developing countries are going through a similar phenomena as the early European nations during their transition from a mainly rural, agrarian society to an urban one. â€Å"Widespread social and economic disruption, unemployment, homelessness, pollution, and increased exposure to health hazards both at work and at home† are evident in these nations (3). The rate at which these countries are going through their Industrial Revolution is also startling. For example, Thailand and Indonesia have been undergoing similar changes in a couple of decades that took the early Europeans 200 years to accomplish. Furthermore, the nature of these industries tends to be more polluting than the industries in the developed nations. Developing countries specialize on the conversion of raw materials to industrial products such as steel, paper, and chemicals which have more pollutantsShow MoreRelatedEffects Of Deforestation On A Whole World Essay822 Words   |  4 PagesThe inspiration for this research and the essay was generated due to the issue of rapid and reckless industrialization as well as the inability of the human beings to properly realize the issue of environmental sustainability. The whole world is witnessing a havoc spread of the industrialization in every corner of the world. But, in the attempt to spread the message of modernity, industrialization, and urbanization, the issue of environmental sustainability is not being addressed in a proper mannerRead MoreEnvironment Issues Are Destructive Effect From Human Activity On The Nature1288 Words   |  6 PagesEnvironment Issues and Pre ssures Environment issues are destructive effect from human activity on the nature. In the day ages, there are many types of environment issues in the Earth. Most countries focus on environment issues and there are more pressure when government solving these problems. Earth s environment is an important factor in the survival of mankind and environmental issues that affect human life. Therefore, Protecting the environment is human responsibility. And Equal protection ofRead MorePersuasive Essay On Air Pollution1099 Words   |  5 PagesPollution is a highly increasing, man- made issue that is continually degrading the quality of the environment. Ocean pollution, industrialization and air pollution are intertwining significant causes to large degradation of the health status of our oceans, air, and people. Polluting one landmark of the Earth creates an even more dangerous lasting impact on the others. Pollution is continually becoming an issue that could potentially become irreversible if i mmediate actions are not taken. It is urgentRead MoreThe Economic Development Of Bangladesh1710 Words   |  7 Pagesencourages industrialization in many sectors to boost economic growth and alleviate poverty. On the other hand, industrialization is not reducing poverty levels or increasing the standard of living of the poor because many firms do not follow the rules and regulations. This in turn also is a reason for pollution and environmental degradation. Poor still remain poor for the cruel pollution-poverty cycle, while pollution and environmental degradation increases with mass industrialization, contributingRead MoreSustainability Is The Continuance Of A Defined Behavior1625 Words   |  7 Pageshabitat necessary for life. Our study must include the pollution created, the material used and the habitat loss so that a measurement can effectively manage the consumption. Through statistical analysis we can make a comparison of our effects on the environments hence, climate chang e, resource depletion, and in some cases species extinction. There are three existing pillars of sustainability. They include social, economic, and environmental sustainability. Social or cultural sustainability revealsRead MoreThe Positives And Cons Of The Industrial Revolution835 Words   |  4 PagesRevolution benefited many parties it also had negative effects on a substantial amount of people. There are numerous positives to discuss about the Industrial Revolution. By increasing efficiency and productivity, modernizing transportation and communication, and developing a better environment through industrialization the Industrial Revolution led to the economic strengthening of Great Britain as well as many other countries that are now Technological Worlds. Modern inventions that were developedRead MoreFighting Fire With Fire Essay1742 Words   |  7 PagesSometimes the solution to a hard problem has an easy answer. Education is one of these scenarios, because â€Å"human beings are the number one cause of wildfires in the United States.†(Causes).By educating the public about how to prevent wildfires and the dangers that wildfires bring can help prevent wildfires. This is because people are uneducated about how fires are started. They will burn trash during a drought, toss a burning cigarette out the window of a car on a highway, or leave a fire unattended. Progra msRead MoreIndustrial Revolution Essay1555 Words   |  7 Pagesliving conditions that were for the poor and working classes. The Industrial Revolution had a bright and dark side to it. It was dark due to all the horrible working conditions, crowded cities, unsanitary facilities, diseases, and unsafe work environment, but the bright side is that it was a period of enormous social progress. The five sources I have chosen are a newspaper article from the 1800s called Report of Fatal Accident at the Great Western Cotton Works. A periodical article called The PowerRead MoreThe Food Industry And Industrialization Of Agriculture1085 Words   |  5 PagesThe corporate food industry and industrialization of agriculture today have revolutionized the growing and buying of food for farmers and consumers. To see how it has transformed the system, one can look at the effects industrial agriculture has caused. Economically, it creates million of jobs that keep people employed and keeps food affordable, but has regrettably created subsidies too. In terms of health, mass production of agriculture has created new health risks that endanger the lives of bothRead MoreThe Exploitation Of The Alberta Community1374 Words   |  6 PagesOur environment is often abused in our world. People choose to take advantage for what it s worth, and over time, the quality of nature is destroyed. Afte r reviewing the case concerning tar sands in Canada, it is apparent that once again, there needs to be a change. Money only goes so far in the world, and if there is no action taken to help improve their environment, they will lose other aspects of society that contribute to the well-being of all individuals.  The results from the video show that

Succeeding at a Job Interview Free Essays

BERNETTA J HUNTER Comp II 8 March 2013 Succeeding at a Job Interview If you plan on being employed at a company you like, you will need to succeed at the job interview. First you must do some research on the company. Next you must avoid, if at all possible, the personnel office. We will write a custom essay sample on Succeeding at a Job Interview or any similar topic only for you Order Now Then upon being interviewed, observe all interview rules and be prepared to prove your claims. A well prepared individual walking into an interview is more likely to land the job. When you perform research on a company you have an interview with, it signals interest to the employer. For example, one might be able to state the sales quota from the previous month. Then you are prepared to state how you can be an asset to the company. If you pursue your job hunt in a detailed, professional manner, the employer could possibly view you performing the job in the same manner. Setting up a career research interview could get your foot in the door and possibly the job. The personnel office is like a road block. Try to avoid it because its job is to screen out the interviewee. You want to go in and ask if you can be interviewed by the person who has the power to interview. Make no mistake: the personnel office still has the power to say no and tell you to expect a phone call to be interviewed at a later date. If you cannot get past the personnel office for a twenty minute face-to-face interview with the interviewer, keep your research ongoing. Now let’s say you got the job interview, you must observe the interview rules. First you must be converse where you get fifty percent of the interview as well as the interviewer. Next you must not let your answers be shorter than twenty seconds, or longer than two minutes. Then you must try to prove how you can be an asset to the company, and be able to prove it. The first impression with the interviewer should be professionally set in stone. Succeeding at an interview is what will land you the job. Taking the time to perform a detailed research shows your desirable interest. Asking to be interviewed by the person in charge can help you cross that barrier of being screened out by the personnel office. Then once you are actually being interviewed, make sure you know the interview rules and follow them. Being prepared at an interview and doing what most people fail to do will put you up higher on the hiring list. How to cite Succeeding at a Job Interview, Papers

Essay on Background on the Sioux Indian Culture Essay Example For Students

Essay on Background on the Sioux Indian Culture Essay The three online movies I chose to learn more about the culture in which I chose to write about and depict the life and culture of the Sioux Indian, (both past and present) are all from YouTube, and are as follows: *500 Tribes, *Meet the Sioux Indians, Plains Indian Tribe, 1949, and *The Great Sioux Nation. The films portrayed the Sioux in an almost identical manor, and although each of the films ran from twenty-five minutes long, to an hour and a half, they covered the same amount of ground and produced the same information. The realization that the culture and beliefs of the Sioux has basically remained unchanged over the past few hundred years seems a bit staggering to me, however, it does show that although the Sioux have evolved with the changes of the world, they have been true to the beliefs of their people. The Sioux have had their struggles, and eventually gave up the rights to the lands they loved so much to the US Federal Government. However, the one thing that the Sioux were not ready to give up was their sovereignty. They did not want to answer to the white man, nor live by their laws, and still, to this day, the American Indian lives by their own laws and elects their own government. The following information will address who they were, what they were about, and how they lived. The Sioux actually originated from the Great Plains of the United States, and were known by the names of Dakota and Lakota. The word Sioux means â€Å"little snakes†, and after learning what I have learned about this culture, it seems to be the perfect nickname. However, in most history books we only just start learning about the Sioux after their migration west. These Native Americans were nomadic and occupied territory in Minnesota, Wiscons. .d vulnerable. Eventually this practice and belief that cost Chief Sitting Bull and his sons their lives. A new generation of Lakota from Standing Rock Reservation is ensuring that the great chief’s ideals live on by naming a college after him that will highlight the long lengthy fight to become sovereign, and of those who fought that good fight; Chief Sitting Bull and the whole of the great Sioux Nation. (Green, Rayna 1999) 6 References. Kehoe, A. B. (2011). Culture and customs of the sioux indians. Choice, 49(3), 578-579. Retrieved from http://search.proquest. com/docview/904139035?accountid=34899 Marks, Paula. In a Barren Land. New York: William Morrow and Company, Inc., 1998 The Encyclopaedia of the First Peoples of North America. Ed. Rayna Green. Toronto: Groundwood Books Douglas McIntyre, 1999.

Summary of Gey lUv Essay Example

Summary of Gey lUv Essay De Adios Summary Mike was first known by Bennie in a party of media companies. Then they had a project in Gambles; then two became close too each other. Once in a while they drink, they watch movies and Just eat together outside, after office hours. One time, while in the bar, Bennie told Mike that he loves him. They did not talk about all night after that. It hurts to be rejected. Especially if you began as friends. Been unfortunate in love, and now youre feeling guilty because you have Just betrayed a dear friend and destroyed a beautiful friendship. Bennie is a kind of bitchy-bitchy gay, because he does not want to get hurt again. This is also the reason why he was afraid to have commitment to any other guy, again By the time Mike and Bennie are really close, Mike and Carrie Just separated recently. They decided to live together in the same house (Beanies apartment) to better understand what they really want to happen with their relationship. Vulcan native writer named Honoring Bartholomew De Adios. He was earlier opened into the world of homosexuality. He studied in a seminary where he realized what he would do with his life. We will write a custom essay sample on Summary of Gey lUv specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Summary of Gey lUv specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Summary of Gey lUv specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus, he begins the search of his true identity. He went through many difficulties but he tried to continue his Journey towards deeper conception to homosexuality and its place In our society. He demonstrated to his works, the life faced by gay In the Judgmental, exploitative, and patriarchal society that we have. -Bennie (Galley). Mike a major character. The author of the story (Honor Bartholomew De DOLS). He is a Journalist who volunteered In covering the news on the Met. Punctuation explosion aftermath. He Is also one of the focal characters of the story. He liked Bennie ever nice and kept It only by himself. He cannot tell whether he Is gay or not because of his admiration to Bennie. 2. Bennie a major character and a focal character as well. A project officer of an MONGO. He Is a blotchy, blotchy admitted gay who fell In love with Mike secretly and he was the first one to confess after their deep friendship. 3. Joana a minor character. Beanies officemate who was always bugging Mike because of her Interest In his life. 4. Carpi -a minor character. Mikes last girlfriend for two years (now, ex-gladdener) who was also working with them In the Met. Punctuation scenario. She was Introduced to Bennie and she looked more beautiful than Carpi Martin. Bennie was doubtful of Mike not yet having gotten over Carpi. Summary of Gee II-JP By consanguineous his Journey towards deeper conception to homosexuality and its place in our society. He demonstrated to his works, the life faced by gay in the Judgmental, exploitative, 1 . Mike a major character. The author of the story (Honoring Bartholomew De Adios). He is a Journalist who volunteered in covering the news on the Met. Punctuation explosion aftermath. He is also one of the focal characters of the story. He liked Bennie ever since and kept it only by himself. He cannot tell whether he is gay or not because of his admiration to Bennie. 2. Bennie a major character and a focal character as well. A project officer of an MONGO. He is a bitchy, bitchy admitted gay who fell in love with interest in his life. 4. Carpi a minor character. Mikes last girlfriend for two years (now, ex-girlfriend) who was also working with them in the Met. Punctuation scenario. She was introduced to Bennie and she looked more beautiful than Carpi Martin. Bennie

Npl Non Performing Loan Essays

Npl Non Performing Loan Essays Npl Non Performing Loan Essay Npl Non Performing Loan Essay Most of the financial institutions have the problem of non-performing loans. Basically, the non-performing loans (Naps) mean that the loans in default, or is close to being in default according to Investigated. In the contract terms, Naps indicates the failure to promptly pay Interest or principal when due. When the borrowers are unable to meet the legal obligation on making the required payment or are unwilling to honor the debt, the default will be taken place. With the Increase of Naps, the level of market confidence will be affected. The effect of the banks bad-loan problems can be seen at the East Aslant crisis which occurred n July 1997. During the crisis, banks balance sheets were deterioration due to the increasing of Naps which showed in the Figure 1 below (Deteriorate Guppy). The problem was started as the deregulation was exercised In the financial markets. A lot of loan borrowings from the private nonofficial business sector were easily being approved. But, the bank regulators failed to supervise the borrowers as there was a lack of expertise in screening and monitoring the borrowers at banking institutions. Hence, the default loans started to Increase and the banks net worth (capital) became lesser. The bank would have lesser fund to lend. Then, the economic activity would be reduced due to the lack of funds (Munchkins and Sneaking, 2000). Figure 1: Changes of Non-performing Loans ( Source: Van Dick and Fitch ABACA database) In additions, the Increase In uncertainty and a decrease In net worth caused a stock market declines. Then, the asymmetric information problems increased. It would become difficult to screen out good borrowers. The adverse selection and moral hazard problems Increased seriously. With the Increase of these problems, lenders were unlikely to lend out money and led to the decline of Investment and the crease of aggregate economic activity. Due to the poor business situations and uncertainty about their banks health which the bank could go broke. Depositors began to withdraw their funds from banks. The massive withdrawal of depositors would bring the bank failures. If they snowballed, bank panic would take place. The number of banks could decline. It was able to raise the interest rate even further and decreased the financial intermediation by banks. Deterioration of problems created by adverse selection and moral hazard could lead to the further economic contraction (Munchkins and Sneaking, 2000). Ultimately, market would have a stroke which was hardly recovered. Thus, market confidence wouldnt be optimistic. The stability of financial system in Malaysia could affect as well. After the Aslant crisis, governments In South-East Asian countries have taken action on solving the problems. Many rescue activities such as insertion of huge amount of government capital Into problematic Tanks, moving non-performing loans out AT banks, and setting up special government organizations to deal with non-performing loans, etc. (Ho, n. D. ). To deal with the impact of the Asian financial crisis in 1997-98, Penguins Attendant National Bertha has been set up by Bank Engage Malaysia to buy bad loans from financial institutions. Meanwhile, Adenoidal National Bertha has also been set up to recapitulate banking institutions. And the Corporate Debt Restructuring Committee was set up to reorganize large corporate debts. Other than that, Bank Engage Malaysia was also instrumental in designing and applying the selective exchange control measures introduced in September 1998 (Bank Engage Malaysia, 2003). To sustain full stability in the financial sector during the recent crisis, strong overspent commitment and support are important. It has contributed to the strength and thus returns of confidence in the industry. The support includes the timely government intervention to re-capitalist weak banks and remove non- performing loans from the banking system as well as the consolidation exercise (Public Bertha, 2000). As a conclusion, bad-loan problems should be faced seriously as they have a significant impact to a development of a country. Proper loan ad project monitoring system should be implemented in better manners. So, the asymmetric information can be avoided and then the Naps can be controlled. Question 2 The Federal Reserve System is the central bank of United State. Unlike central bank in other countries, Federal Reserve is not owned by government, it is owned by commercial banks in the district. Three of the directors are appointed by government, and government has the right to set and control salaries of high level employees. It is not a profit making institution, while Federal Reserve makes profits, member banks get 6% of investment capital as a dividend, and the rest will keep in capital account. The current chairman of Federal Reserve is Ben Aberrant. Federal Reserve controls U. S economy and it can influence world economy too. Its role and duties all into four general areas: 1 . Conducting the nations monetary policy by influencing monetary and credit condition in the economy in pursuit of maximum employment, stables price, and moderate long-term interest rates. 2. Supervising and regulating banking institution to ensure the safety and soundness of the nations banking and financial system, and protect the credit rights of consumers. 3. Maintaining stabilities of the financial system and containing systemic risk that may arise in financial markets. 4. Providing financial services to depository institutions, the U. S government, and foreign official institutions, including playing a major role in operating the nations payments system. Federal Reserve is consider an independence central bank, it has goal Independence, to set own Notation target, control AT money supply Ana exchange rate. It has the legal independence also, it is enshrined in law. It also has management independence and operation independence, to determine the best way to achieve the goal and run its operation, such as appointing staff and set budget. Public encourage central bank to be independence; the main reason is avoid Laotian take advantage in election by using monetary policy tools. When high unemployment is occur, one of the method to solve it is expansionary monetary. Compare with reeducation and retrain, expansionary monetary policy can help national output grow faster. But it is also create high inflation rate, due to money supply over in the market. To control inflation rate, government and central bank will increase interest rate to lower the inflation rate, government will increase interest rate to control it. It will finally occur high interest rate(low output) and high unemployment rate. If central bank could work independence, it could control inflation rate better cause it does not need to rush under political pressure. Monetary policy might be miss use by politician, to be their election tools. Politician can get advantage in reelection. Politician can increase money supply to make the growth of national output and consuming in short term. It creates a phenomenon that economy going very well. The after election, politician can reduce the money supply, to avoid the inflation problems. But the output peaked in the month of election, and falling ever since, due to money supply has been cut. In this situation, politician can either maintain the high output but high inflation, or cut down money supply to solve inflation problem but low output. Whatever decision government make, damage of economy system is definitely occur. To avoid politician take advantage I election and make problem to economy system by monetary policy, Federal Reserve should work independence. When Government increase annual budget, to purchase goods and services, they must finance by 3 ways-raising taxes, increase government debt, or printing new money. Public definitely not willing to pay higher taxes, raising taxes will bring bad influence to next election. Issue new government bond also not a good method, high government debt also make public unsatisfied. Hence, politician prefers print new notes for spending. And the result is, it increase inflation rate in long term (Thomas Mark, 2009). There is some argument against Federal Reserve independence. Monetary policy must be coordinate with fiscal policy, to ensure economy system working well. For example, if government increase annual budget and Federal Reserve decrease interest rate in the same period, they will create terrible inflation rate. Central bank loud never manage to control fiscal policy, so, only by placing monetary policy under control of federal government can these two policies be coordinate. Another argument against really Reserve Independence Is Tanat Independence He has failed to manage the inflation rate. For example, in sass-sass, Fed has overly expansionary monetary policy and create high inflation rate ever (Thomas Mark, 2007). Independence Federal Reserve bank has both advantages and disadvantages. Advantages of Federal Reserve being independence is ensure the Federal Reserve run without controlling of government, to avoid monetary become election tools of Laotians. An independence central bank will not create inflation problem under political pressure. Advantage of Federal Reserve being independence is, if central bank work closely with government, monetary policy can be more coordinate with fiscal policy, economy system can have stable and stronger growth. In our opinion, independence central bank is more suitable for a democratic country, like United State. In a freedom and democratic country, political manipulate to financial system are not allowed, if the incident is explore, the bad influence is deeper than Just a mistake of maintaining interest rate. We had also discussed if politician control in central banks actions, it will finally brings Inflation problem, unemployment problem and low output problems, and so on. Hence, we are strongly support Federal Reserve keep its independence and have more freedom even. Question 3 Insurance Companies are the financial intermediaries, which use the premium is paid on policies to invest on bonds, stock, mortgages and other loans. Asymmetric information occurred because of insured person has an incentive to cheat and seek for a claim from insurance companies (Munchkins and Sneaking, 2009). Insured person can lain the losses on the policies that they bought from the insurance companies, such as life, property, casualty or health insurance. Asymmetric information means lack of information is provided by the second party. There are two kind of asymmetric information, which is adverse selection and moral hazard. Adverse selection occurred before the transaction. Adverse selection means that someone is providing the fault information that affects the decision of insurance companies whether to accept or reject the insurance policies. Moral hazard occurred after the transaction. Insurance companies could not predict the ensured person will be engaged in any risky activities after buying the insurance policies (Munchkins and Sneaking, 2009). Based on the article is given, it shows the insurance companies refuse to pay medical bills to the insured person, who do not qualify for the claim. To protect the insurance industry, government proposed Medical Examination a Must for Insurance Purposes It is important to have a proper understanding of the asymmetric information in insurance industry. A proper understanding of asymmetric information is important to prevent any Truculent occurred, wanly could Drill a nudge amount AT losses to ten Insurance impasses. Refer to an article (Appendices 1) from The Star 2009, Singapore police recover 30 stolen Malaysian luxury cars. Some cars owners are forced to surrender their cars after they lost in gambling session in Singapore and reported the car have been stolen when they returned to Malaysia. The car owners are trying to cheat for a claim from their losses. Insurance companies will be suffered a huge losses if the police did not reveal the truth. Refer to the insurance industry statistic on stolen vehicles in Malaysia (Appendices 2), it shows the overall vehicle theft in 1997-2008. Number of theft was reached 46,330 cases in 2008. Claim incurred have been raised from REARM million to REARM million from 2007-2008. There is a significant increased by 1 billion in a year. If the amount of claim continuing increased in future, the insurance companies will not able to pay all the losses of policyholder. It is important for insurance companies to have a proper understanding about asymmetric information and come out with a good solution. To counter the asymmetric information, insurance companies overcome with some kind of solutions, which could reduce the adverse selection and moral hazard problems. Screening is an effective procedure to collect customer profile and allocate the risk class of policyholder (Munchkins and Sneaking, 2009). Screening is effective to reduce the adverse selection problems. There is an auto insurance rating system (Appendices 3) in US. It explained 6 factors that the driver insurance rate is determined:- 1 . Type of vehicles. (Safer car, less insured cost) 2.

We Decide if Rejection Fits

We Decide if Rejection Fits When we are rejected, whether Yea, yea, youve heard all that, and its easier said than done. You know, the standing back up stuff. After all, arent we just getting shot, then standing back up to be shot again? Maybe. But sooner or later, those people run out of ammo. I had a real pity party this week. Hey, didnt I have one of those not too long ago? Yes, but there are all sorts of ways to be rejected, you know. And about the time you toughen up to one form of it, another slaps you from behind. This time, I actually sat down with a cup of coffee and asked myself some pertinent questions because I didnt like how this situation made me think. I was not chosen for a speaking engagement that Id spoken at before. And its laughable now, but I caught myself seeking ways to criticize the event and the players involved rather than looking in the mirror. Childish. Then I asked myself: Do you feel like a lesser person because you didnt make the cut? Is that the problem? Did they make you question yourself, make you think you were on the wrong track? Then I asked: Is there anything in this situation that would make you change who you are and what you do? Are these gatekeepers important enough to alter your path? We dont like to think of ourselves as substandard. But sometimes its as simple as we dont have the right connection. Sometimes the person in front of us made the cut and filled the slot. Sometimes who and what we are isnt the who and what someone else needs for the job. Was I ready to change something major as a result of that particular rejection? Sometimes a rejection is a sign we arent our best, but not this time. My husband tried to tell me how they didnt merit me, which was sweet. Who doesnt love a good cheerleader? But instead I took my coffee cup back to the computer and kept on working. I could think its their loss or theyre stupid or they dont deserve me, but that makes me a type of person I dont want to be. I was a square peg for their not-so-square hole. Better to spend my energy seeking square holes.

Psychology - personality and values Essay Example | Topics and Well Written Essays - 250 words

Psychology - personality and values - Essay Example I have however changed to a self-confident individual who is outgoing and influential. My values have also transformed from instrumental orientation to terminal orientation. Even though we share some characteristics with my siblings and my parents, most of my values are different from theirs, as my academic and work environments have largely influenced me (Graduate, p. 29-38). Values affect cohesiveness of a workplace by defining what is perceived to be right and what is perceived to be wrong by members of the organization. Common values therefore eliminated conflicts by identifying what every member of the organization consider to be bad and discouraging it while different values generates conflicts because a party will undertake an initiative that is wrong to another party (Graduate, p. 29-38). Jodi’s point that his values have not changed much is valid because people respond to their environmental factors differently. Factors such as the loss of a close relative may have also played a role in his conservative nature to retain his earlier developed personality and values. His matured values with time, together with differences between his values and his family’s, however identify response to his different environments. People cannot however have same values, as he argues, because of cultural

Wireless fan LLD Essay Example | Topics and Well Written Essays - 1500 words

Wireless fan LLD - Essay Example This document will also document the hardware and software which will be employed. In this document, the researcher will discuss all the components that will be on the board as well as the software of the microcontroller. The heart of the analysis will be dependent upon the IR remote Controller that involves a transmitter and a receiver circuit operation based on using infrared red rays as a medium of a wireless communication. As such, the device is used for all sorts of electronic devices like televisions air conditioners. The document is intended to capture and convey the significant design decisions which have been made in preparation for the development of the system being discussed in this document. The first process of the system will be the starter mechanism that is made available to the user via the buttons. When the button is pressed, the signal leads up the wire to the PIC. Once there, it is then translated via the logical inputs and given to the microchip unit through the diodes. This output signal is served to the IR LED’s through the current limitation resistors; where the electrical signal is changed to an optical signal. At this point, the motor will start. There are three additional switches which are designed to alternate between fan speeds. The microcontroller is a device that connects to the computer PC. It is incorporated into the electronic board and contains a memory, processor core, and a programmable input/output. This is therefore used to program the PIC of the remote and the receiver by use of the assembly language. The IR Receiver is to receive the infrared (IR). IR receiver detects infrared light that is being projected from the transmitter. By using an infrared signal to maintain a charged capacitor, this in turn keeps the run relay ready. The motor itself is the machine that converts electrical energy into mechanical ability to complete the work; for instance, the electric motors used to run

Slavery in Africa Before Imperialism and After Essay Example for Free

Slavery in Africa Before Imperialism and After Essay Africa can sadly be called the center of the world’s slavery. Slavery’s origins can be traced down to Africa. Of course, before slaves hit the market as a hot trade item, war captives and lawbreakers had been used as slaves in many countries around the world for all time. But the act of the slave market began in Africa. Before the Europeans arrived in Africa, the slave market was much more relaxed. In a way it was just a small community business. There were Arab flash markets, and the Africans themselves, had been trading slaves for centuries before the Europeans arrived around the 1450s. Their strategy was to charge higher prices for the slaves that could not easily escape back to their homelands or be easily rescued by their kin. Along with that tactic, the slave brokers also purposely separated family members and slaves from the same villages. The African slave trade before the Europeans inhibited the expression of regional African cultures and tribal identities. When the Portuguese arrived they saw the potential value of the slave trade and quickly adopted the Arab and African policies and practices of the trade. They also added their own systematic traffic in slaves that were sent to work the sugar plantations that Portugal and eventually Spain established on the West African coast. The Portuguese need and desire for slaves completely topped the previous slave trade. And instead of the local African tribal slave system, slave trading became a huge business. Millions of Africans were taken from their homes and villages to be shipped around the world, but mainly the Americas and Europe. The new work force on the American plantations shaped the future for the Americans. Overall, when the Europeans arrived in Africa the slave trade was quickly turned around and shaped into a super successful and booming business that was one of the Europeans best money making projects.

underground railroad Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Introduction   Ã‚  Ã‚  Ã‚  Ã‚  The Underground Railroad, the pathway to freedom which led a numerous amount of African Americans to escape beginning as early as the 1700‘s, it still remains a mystery to many as to exactly when it started and why. (Carrasco). The Underground Railroad is known by many as one of the earliest parts of the antislavery movement. Although the system was neither underground nor a railroad, it was a huge success that will never be forgotten.   Ã‚  Ã‚  Ã‚  Ã‚  I chose to research the Underground Railroad because I have heard so much about it, but my knowledge about the subject was very minimal. I found the Underground Railroad very interesting at first. The more I learned about this movement, the more interested I became.   Ã‚  Ã‚  Ã‚  Ã‚  When I chose this topic, I was interested in learning about the entire movement in general. I wanted to learn more about the locations of the slave hideouts, and who was involved. I wanted to find what led to the start of this movement, and when it started. I was successful with my research, and learned about all the things I was hoping to find. The Underground Railroad was a remarkable pathway to freedom which freed many from slave states and left behind an incredible story to show the importance of this event to history today. Body   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  First of all, the impact of the Underground Railroad has helped form America’s legacy like no other event in our nation’s former times. (Dewine par. 4). No one knows exactly when it started, but there were definitely advanced cases of help given to runaways as early as the 1700’s. (Carrasco). Slaves had more than one reason for turning to freedom. Most were scared of being parted from friends and family, but some just wanted to live a normal life. Some slaves had it so bad that they had to escape just to stay alive.   Ã‚  Ã‚  Ã‚  Ã‚  There are several different myths as to where this legendary path to freedom got its name. Some say the name probably originated from the popularity of the new railroads. (Carrasco). Other people say it was called the Underground Railroad because of the swift, secret way in which slaves escaped. (Donald par. 1).   Ã‚  Ã‚  Ã‚  Ã‚  The Underground Railroad began in the 1700’s under Quaker sup... ...pation Proclamation by Lincoln, ending all slavery in our now free country, forever. (Buckmaster 171).   Ã‚  Ã‚  Ã‚  Ã‚  Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  While doing this research paper, I have learned so much more information about this movement than I ever expected to learn. Before I had researched this project, I assumed the Underground Railroad was an actual railroad. I never realized how drastic this movement was, nor the amount of courage the men and woman had to have to participate in the act. I had never realized how callous the slave owners acted toward their slaves, or how emotionally strong the slaves had to be to put up with the abuse. I was extremely fortunate while writing this paper. I found all the information I had been looking for, although it wasn’t quite what I had expected. The outcome of this event was so much worse than I had ever imagined it to be. I feel that the Underground Railroad was an incredible movement and if this act had never started, I believe that the many escapees would not have made it out alive.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Uk institution culture

Charity business has been an important part in English civil society through 400 years' development. This article alms to introduce two leading charities organisations In UK the National Trust and the Royal 3ritlsh Legion, and to research how they shape and reflect the UK culture. 2. The National Trust and UK Culture This section introduces the definition of the National Trust and states how it shapes and reflects uK culture trom three aspects. 2. 1 3ackground of the National Trust The National Trust was founded in 1895 as a charity body, independent of the UK government.Its' mission is to prevent the nation of lands and tenements (including uildings) of beauty or historic interest In perpetuity for the benefit of society (Lansley, 1996: 227). The National Trust has been one of the biggest environmental organizations In the world through hundreds development. It raises money heavily on the support of its' members, visitors, donors and partners. The membership fee accounts largely in the total amount. The memberships' numbers ot the national trust were 7,000 people in 1945, and it increased rapidly to 220,000 people in 1970.After that, the amount of memberships doubled every ten years. In 201 1, membership recruitment had reached the number of 3. million (National Trust, 2010/2011 : 2). Besides the huge number of memberships, it has a large number of volunteers. As the National Trust motto said â€Å"No volunteers, No Nauonal Trust†. From housing repair to gardens management, customers' service or cultural relics introduce, volunteers play an important role in the National Trust. From a recent statistic, the volunteers' numbers have reached 67,000 in the year of 201 1 (National Trust, 201112012: 6). 2 The influences of National Trust to UK culture The National Trust has an Influence to UK culture from the following aspects: nvironment protection, citizen awareness, and life enrichment. Firstly, the huge success of the National Trust In environment conserv ation shapes the uK culture deeply. The responsibility of Trust mainly reflected in protection of country land, coastline and historical culture relics

Abnormal Psychology: Clinical Assessment and Discuss the Roles of the Clinical Interview

Learning Objectives 1. Define clinical assessment and discuss the roles of the clinical interview, tests, and observations. Clinical assessment is an evaluation of a patient's physical condition and prognosis based on information gathered from physical and laboratory examinations and the patient's medical history. Clinical interview is a face to face encounter meeting. Tests are devices for gathering information about a few aspects of a person’s psychological functioning, from which broader information about the person can be inferred.Observations clinicians systematically observe their clients behavior. Naturalistic observation clinicians observe their clients in their everyday client. Analog observation clinicians observe their clients in an artificial setting, such as a clinical office or laboratory. Self – monitoring clients are instructed to observe themselves. 2. Summarize the axis approach of the DSM series and describe the general features of DSM-IV-TR. The DSM- IV-TR, lists approximately 400 disorders.It requires clinicians to evaluate a client’s condition on five separate axes. 3. List the major classification of disorders from Axis I of the DSM-IV-TR. Axis I: Major depressive disorder such as: anxiety disorders and mood disorders. 4. Discuss the dangers of diagnosing and labeling in classifying mental disorders. Clinicians will not always arrive at the correct conclusion. Another problem related to diagnosis is the prejudice that labels arouse, which may be damaging to the person who is diagnosed. . Discuss types and effectiveness of treatment s for mental disorders. Therapist treatment plans typically reflect their theoretical orientations and how they have learned to conduct therapy. Current research may play a role. Evidenced based treatment or empirically supported. Determining the effectiveness of the treatment is difficult because therapist differ in their ways of defining and measuring success.

John Smith essays

John Smith essays We may know that Captain John Smith was one of the first American Heroes, but what parts of his life are we able to believe. John Smith was a proud and boastful man, and was often being saved by beautiful women. He set sail for America in December 20, 1606 and finally reached Virginia in April 1607. On May 13, 1607 the settlers landed in Jamestown and began the struggle to survive in their new environment. Life was difficult in Jamestown for the settlers, they dealt with the harsh winters, lack of fresh water and a spreading of diseases. Another thing that made life hard was attacks from the natives. The native hoped that the settlers would give up and leave, so they raided their camps, stole their pistols, gunpowder and other necessary supplies. John Smith became leader of the colonists and tried his best to fight off the natives. In December of 1607, ,John Smith and some other colonists were attacked with by Indian deer hunters. The Indians killed the other Englishmen that were with him and carried John back with them to their leader. Chief Wahunascawh was to decide his fate, however he was greatly impressed by Smiths self-confidence. As well as his tools he has with him, including an ivory and glass pocket compass he carried with him. Smith was questioned about his colony, and was a part of a ritual. Wahunascawhs daughter, Pocahontas was part of the ritual as well. Since Smith did not know what his fate was he was given the impression the Pocahontas saved him, which may not be the truth. Smith was released through friendship after four weeks of captivity. Disagreement between the colony grew, due to lack of supplies, laziness and periodic attempts at abandonment by many colonists. As well many disagreements over new policies being formulated in London. As a result, Smith left Jamestown to explore and map the Chesapeake Bay region and search for badly needed food supplies. He was elceted president of th...

Cover Letter Sample Applying for Editorial Assistant Job

Cover Letter Sample Applying for Editorial Assistant Job SAT / ACT Prep Online Guides and Tips Not everyone applying for a job has years of professional experience behind them. This next sample cover letter's geared toward an entry-level position in the publishing industry. The applicant has had a relevant internship, plus a summer jobat her local bookstore. In lieu of more extensiveexperience, she makes sure her enthusiasm for the position and company shines through. Read on to see how the writer shows her passion for publishing, and then check out theanalysis below of what this cover letter does well. Cover Letter Sample: Editorial Assistant MaryEntel E. 15th St.New York, NY 230 May 1, 2016 Rita BookmanEditor-in-ChiefCooper Books Publishing House74 Reading StreetNew York, New York 10020 Dear Ms. Bookman, I was pleased to find your posting for an Editorial Assistant with Coffeehouse Books on MediaBistro.com. As an English literature major with a passion for the written word, I am committed to working in the publishing industry following graduation. I’m especially excited about your publishing company because you represent two of my favorite authors, Tim Smith and Anne Lee. I'm confident that I have the skills and experiences to add substantial contributions to Coffeehouse Books. Last fall, I gained practical experience in the publishing industry as an intern at Dharma Publishing House. I collaborated with members of the editorial staff on projects that included reading and reporting on manuscript submissions, editing promotional materials, and completing fact checks. In particular, I edited three social science works to publication-ready state using Chicago Manual of Style guidelines. My knowledge of grammar and style would allow me to step right into editorial work as an Editorial Assistant with your company. Beyond my editorial experience, I would also bring a rich knowledge of literature. I studied English at NYU, maintaining a 3.8 GPA, and worked at my local bookstore during the summers. At the bookstore, I helped customers discover contemporary works - The Orphan Master’s Son and Swamplandia are two favorites - and organized events for speakers and book signings. Between my studies and work, I immersed myself in the world of fiction and nonfiction. My passion for reading underlies my commitment to this work, and I have the organizational and communication skills, along with the attention to detail, to excel in every aspect of the Editorial Assistant role. My life has been shaped by the written word, and I would be thrilled to contribute to Coffeehouse Books in the role of Editorial Assistant. I would welcome the opportunity to interview and can be reachedanytime at (555) 555-5555 or mary.entel@gmail.com. Thank you very much for your consideration. Sincerely, Mary Entel MaryEntel While Mary hasn't worked in publishing before, she's spent a lot of time around books working in her local bookstore. Editorial Assistant Cover Letter: The Breakdown In hercover letter for the position of Editorial Assistant, Maryexpresses herenthusiasm for the position. She shows that she has the skills - editorial, organization, communication - to do well in the role, and infuses herentire letter with a sense of excitement about working in the publishing industry. In herintroduction, Maryshows that she has some familiary with Coffeehouse Books, stating that the companyrepresents two of herfavorite authors. She describes herexperiences as an editorial intern, as well as herknowledge of literature as an English major and summer employee of herlocal bookstore. Maryends by restating her excitement about the position withCoffeehouse Books. After reading herletter, hopefully Editor-in-Chief Rita Bookman will be happy to engage with Mary in conversation about the Editorial Assistant position. In addition to the content of Mary's letter, let's take a closer look at its overall presentation. A Note on Format As you can see in the letter above, Maryformats her cover letter in a traditional way. She includes her name and address at the top, followed by the date and name and information of the hiring manager. This is a great approach if you're sending your cover letter by hard copy or as a Word attachment. For a lot of jobs, though, it's fine or even preferred to send your cover letter right in the body of an email. Still other jobs use their own application portal and want you to paste your information into a text box. In the latter two cases (body of the email and text box), it's usually fine to leave out all these headers. You can just start right in by addressing the hiring manager. Make sure you understand how to send your application materials and format your cover letter accordingly! What's Next? On to the next cover letter! Check out this cover letter sample for the position of Assistant Restaurant Manager. Care to read more samples? Head over to our full cover letter guide with six sample letters and tips for how to write a great one. Are you writing your own cover letter for a job application? Check out our great cover template to help you through the writing process, step by step.

Reebok Essay Example | Topics and Well Written Essays - 250 words

Reebok - Essay Example ng strategy involves establishing trust between salespeople and retailers, giving retailers sufficient information about the products to ensure they conduct sales at ease and provide retailers with support after the sale. â€Å"Sean Neville the senior vice president and general manager of Reebok North America† confirms that the aim of the company is to sell quality products to the customer, and the retailer  used as an intermediary. The salespeople in the company ensure they think like the retailer selling goods to the consumer (Kerin, Hartley & Rudelius, 2011). This information is crucial because customers are able to know the objectives of Reebok. In addition, the customers are also able to know how the company operates. The information is also beneficial to retailers who ensure the company’s products reach customers. Competitors can also use the information to learn more about the company’s strategies that assist it to stay on top. The information draws the inference that Reebok is among the best companies known for sportswear. In addition, the information puts Reebok at the forefront as the one of the main manufacturers of sport shoes. Nonetheless, the information generates a number of questions too for instance; how the company communicates with retailers and customers, how the company deals with competitors and approaches the company uses to remain on top. In addition, further ideas also generated by the information that include; the style of operation of the company and how they do their business to ensure customers remain satisfied for many

Derm Project Assignment Example | Topics and Well Written Essays - 1000 words

Derm Project - Assignment Example Acne Folliculitis Acne, scientifically called Acne vulgaris is a common skin condition. It affects the hair follicles at the chest, face or even the back. It is manifested in the skin as congested pores called comedones, pustules, tender red bumps or cysts. Diagnosis of acne is on the basis of patient history and physical assessment. Initial pathology through microscopy is called microcomedo and, involves open or comedones referred to as blackheads and whiteheads respectively. These include Pillsbury acne grading scale, acne cook scale and acne Leeds technique (Gaeddert, 2003). Folliculitis is a common skin condition which is evident by several minute red or pink bumps predominant in at the hair follicles. This skin condition can affect any part of the body including the back, arms, legs, chest and cheeks. Ranging between 10 - 100 bumps, this skin condition appears as a scatter within the affected area. The spots or bumps can be slightly red indicating an inflammation. Accidental scr atching of the bump reveals a coiled hair engulfed within the bump. Diagnosis of Folliculitis basically involves the assessment of the skin’s appearance (Gaeddert, 2003). On rare instances is skin biopsies required so as to help the dermatologist on diagnosis. Additionally, the skin could be cultured in bacterial media so as to help in detection of the causative agent. Microscopic tests on the skin including fungal tests can be conducted using potassium hydroxide. This procedure helps in determining whether the condition is caused by a fungus or yeast. A histopathological procedure can be conducted to reveal epidermal hyperkeratosis as well as clustering of leukocytes. Rosacea Eczema Rosacea is a thriving skin condition which affects the eyes and the face. It is characterized by reddening of the affected region indicating a possible inflammation as well as emergence of pimples. This dermatological condition is most pronounced in women and individuals with fair skin tone. Usua lly, Rosacea is evident in the age range of between 30 to 60 years. Also termed as acne rosacea, this condition is characterized by symptoms of swollen nose, thick skin, red and itchy eyes. Moreover, there is a stinging facial skin on application of lotions as well as minute red veins on the face. The diagnosis of Rosacea is mostly dependent on physical examination categorized as primary or secondary features. A patient is diagnosed with Rosacea if he or she possesses one of the primary features of persistent flushing, pimples, visible blood vessels. Secondary features are manifest in several subtypes including Papulopustular, Phymatous Erythematotelangiectatic and ocular rosacea (Gaeddert, 2003). Eczema is characterized by vesicles that are small and which contain fluid substance. These vessicles are pimple like and are evident as reddish and swollen. When dried, the fluids leave behind dry patches on the surface of the affected areas. This condition occurs in the facial region in a majority of patients. Eczema can be diagnosed through microscopy. Seborrheic Dermatitis Scalp psoriasis A close relative psoriasis is the seborrheic dermatitis that affects the scalp as well. This condition is inflammatory and it leads to the production of flaky, white to yellowish scabs on the skin. Symptoms of this condition include reddish swollen patches around the nose, armpits and mouth. Others include itching, widespread

The Aftermath of World War II Essay Example | Topics and Well Written Essays - 1000 words

The Aftermath of World War II - Essay Example In the words of Cordtz, "Six years of the worst carnage ever inflicted on mankind. That was World War II. Between 35 million and 60 million were killed, and far more wounded. Property damage was literally incalculable" (par. 1). In terms of geopolitics, the aftermath of the war was a bi-polar world in which two Superpowers faced off from opposite sides of the world and of the ideological divide. The Cold War and nuclear arms race that followed the Allied victory constituted an incredibly costly military buildup that ended up diverting economic resources of the major countries of the world that might otherwise have been used for the betterment of humanity through education, economic growth, and cultural enrichment. All of these factors must be accounted for in any audit of the negative effects of World War II. The first and most important consideration in evaluating the consequences of World War II was the human toll, both civilian and military. From the six million victims of the Nazi extermination program to twenty-five hundred American service personnel who were lost at Pearly Harbor to the hundreds of thousands of Japanese whose lives were snuffed out by the atomic bombings of Hiroshima and Nagasaki, it defies understanding to think about the potential each of those lives had to affect the world for the better. There are no words to describe the anguish suffered by so many loved ones who lost their family and friends during the war. Families were permanently shattered, and relationships were severed by the war. The moral cost of the war was also staggering. Not only did the German death camps obviously illustrate a new level of human degeneracy, but killing of civilians in the name of military necessity became and acceptable standard in the conduct of warfare, an unfortunate development that continues to be reflected in combat operations to this day. Richman contends that "area bombing of Germany and Japan set a new standard in the indiscriminate killing of civilians under color of combat" (par. 7). Thus, when evaluating the human cost of the war, it is essential not only to count the number of people whose lives were lost, but also to consider the impact on the moral standards of those who remained. The Economic Toll World War II was simply devastating from an economic perspective. The sheer destruction of entire cities had left little or no infrastructure to support economic stability of nearly every major economic power in Europe, as well as others around the globe. Nevertheless, the destruction left in the wake of the war ended up prompting a reconstruction and recovery effort known as the Marshall Plan that ultimately led to a far stronger global political and economic foundation than would otherwise have been possible. According to Cordtz, "even the losers ultimately emerged from the destruction and humiliation far better off than before. The people of Japan and Germany (most of it at any rate) escaped from totalitarian captivity to erect sturdy democratic political systems. Both countries rebuilt such powerful industrial machines that they can now successfully challenge their military conquerors. And both were able to accomplish all this in large part because of American assistance" (par. 4 ). The Marshall Plan was perhaps the most generous and successful foreign economic aid program in the history of the world. Without it,

Detailed Analysis Of John Lewis Partnership Commerce Essay

Detailed Analysis Of John Lewis Partnership Commerce Essay The following report will provide a detailed analysis of John Lewis Partnership. The retailer has been very successful in the UK and has performed extremely well in spite of more negative financial issues and other dynamics impacting upon the retail sector at large, predominantly in light of declining consumer income, technological advances such as the internet and increased competition. The reason the company was able to achieve these was because of their commitment towards their clients in providing innovative solutions as well as improved awareness of customer needs and the significance of creating a reliable customer base which ensures positive word-of-mouth and the company has achieved this due to its commitment to providing innovative solutions to clients as well as a heightened awareness of customer needs and further recommendations to increase new revenue streams through an appropriate CRM system in place. Therefore, the reports provides an evaluation of the companys current marketing environment assessing how the external factors impact the retail sector largely and specifically on the strategies that John Lewis chooses to adopt. The report will also evaluate the strengths and weaknesses as well as the threats and opportunities that the company is presented with and how best it can achieve a match with its own internal capabilities to the dynamics at play. The report will also look at how the John Lewis brand and customer proposition is placed in the UK market in comparison to other competitors, with an attempt to provide understanding in to how the company gains advantage through differentiation from other competitors, essentially highlighting how the company implements a differentiated strategy which allows it to maintain advantage. At the same time, the analysis has drawn attention to how the uncertainty which prevails and the continuous rate of change in the external market highlights the implications of continuous observation and continuous re-evaluation of the strategic options applied. Ultimately, the aim is to provide recommendations as to how the company can increase the probability of its advantage over the longer term. The John Lewis Partnerships 81,000 Partners own the leading UK retail businesses John Lewis and Waitrose. Our founders vision of a successful business powered by its people and its principles defines our unique company today. The profits and benefits created by our success are shared by all our Partners (John Lewis, 2012). Write the report as if you were working for an external management consultancy firm, reporting to the Board of Directors of your chosen company. The report should contain sections that address ALL of the main aspects of the module syllabus: that is the report should cover both strategic analysis (internal and external) and strategy formulation. It is essential that in undertaking your research and writing your report you make appropriate use of the strategic management tools and models to conduct internal and external strategic analysis and strategy formulation that you have encountered in this module. Credit will be given for analysis, evaluation and synthesis, and the appropriate selection and use of strategic management tools and models. 2.0 Introduction This report will discuss the strategic management tools demonstrating skills of analysis evaluation and synthesis of John Lewis. The report includes strategic analysis and an External Environmental analysis. The report also covers the strategy formulation in which the SWOT analysis and BCG Matrix will be discussed. John Lewis Partnership plc is one of the UKs top ten retail businesses. They operate amongst 2 sectors known as John Lewis and Waitrose. The company offers food as well as household products i.e. baked foods, fresh fruit veg, wines, household items, furniture, electronic items etc. The company functions in a chain of 287 Waitrose supermarkets, 39 John Lewis shops that include 30 departmental stores and 8 of them at home John Lewis stores. The company operates throughout the UK and is headquartered in London, they sell their products through retail stores, catalogues, and websites. The companys strategic focus is to accomplish its non-core business strategies through partnership with other firms. There are around 81,000 employees working in John Lewis stores who are partners in the business, they have a share in the companys profits and are given the opportunity to participate in the companys progress and growth. This is their unique source of competitive advantage as it encourages staff loyalty through being business partners (John Lewis 2012) 3.0 Strategic analysis 3.1 Mission statement The mission of an organisation highlights the broad directions they need to follow and provides a brief summary of the values and reasons that lie behind it (Lynch 2012). Like other organisations John Lewis also have a mission statement, it highlights their reputation established through their ownership structure as it is unique and they are very successful in being a profitable business. John Lewis aim to keep their staff satisfied so that their business can be a success. Their strategy is based on three key elements partners, customers and profit. (Refer to appendix 1) to see their full mission statement. 4.0 External Environmental analysis 4.1 PESTEL Analysis The PESTEL analysis examines the macro-environment in which the business exists in. It is a helpful tool for understanding market growth or decline as well as the position, potential and the direction for business. It is also used for evaluating the Political, Economic, Social Technological, Environmental and Legal factors that a business operates in. The Political factors discuss government regulations such as employment laws, environmental regulations, tax policy and political stability. The Economic factors affect the cost of capital and purchasing power of an organisation. These factors also include economic growth, interest rates and inflation. The Social factors impact customers needs, potential market size such as John Lewiss goods and services, population growth and age demographics. Technological factors of John Lewis will discuss barriers to entry, making or buying decisions, investment and innovation and the technological change. Environmental factors include weather, clim ate and climate change. Climate change affects how John Lewis operates and the products they offer. Lastly Legal Factors include discrimination law, employment law and health and safety law. These factors can affect the way John Lewis operate their costs and the demand for their products. 4.2 Macro- environmental Factors It is commonly known, that those prevailing in the external environment of any firm shall have a significant influence in terms of decision making in the strategic options. Such analysis is known as PESTEL analysis and usually suggested as the first stage in the strategic planning process (Lynch, 2006). As Johnson et al (2008, pg.56) rightly declared, The key drivers for change are environmental factors that are likely to have a high impact on the success or failure of strategy. (Refer to appendix 2) to see the PESTEL analysis for John Lewis. It can be concluded that each factor of the PESTEL has had an effect on John Lewiss actions, some of them are now stated in their mission statement. Previous factors are used to analyse different factors, furthermore, these factors can give a prediction for the future, so can be quiet effective if they are applied correctly. There are also some restrictions in this model, e.g. when the procedure of the checklist is applied to John Lewis it may be tough. The emergent corporate strategies may well comment that the future is so uncertain that prediction is useless (Lynch 2012 page 84), however, some may still give words of caution but still predict the future. The PESTEL analysis isnt the only framework that John Lewis take into consideration, their organisation has many other internal and external factors that also have an effect on the strategy formulation, this is why Porters five Forces framework is applied. The PESTEL analysis has a lot of information but yet doesnt offer a detailed analysis of the business. Porters Five Forces (1985) observes factors that have an impact on competition in the organisation. 4.3 Strategic Options The external analysis undertaken has underlined how the focus and the landscape of the UK retail sector has changed dramatically over the last decade or so. Such developments clearly present both threats, primarily from new entrants and modes of distribution, as well as opportunities such as the increasing utilisation of technology within the current offering to customers. As Johnson et al (2008, pg.3) highlights, strategy is about exploiting the strategic capability of an organisation, in terms of its resources and competences, to provide competitive advantage and/or yield new opportunities. However, many competitors in the retail sector at large have managed to expand into other range of products as well as expanding internationally, John Lewis seems to have adopted a more thoughtful approach and stayed loyal to its customers as well as confident in terms of its offering to the market. At the same time it has also developed a wide range of products as a lower price range to attract more customers across a wider range of segments in society. In times of economic uncertainty this also appears to be a sensible strategy in terms of situations where its loyal customer base may be experiencing declines in disposable income, thus enabling John Lewis to maintain their business through customers trading down to less expensive ranges in store. The recent introduction for its Essential Waitrose Range in 2009 was both a reaction to external events including activities of competitors but was viewed as an effective strategy highlighting the companys attention to external research as well as its innovative approach to dealing with such negative events. Furthermore, Porter put forward the idea that there were three generic strategies; cost leadership strategy, differentiation strategy and the focus strategy, which companies follow. It is clear that John Lewis has embraced a combination of these, but essentially, differentiation has remained key to its business model which positions more favourably when compared to other competitors, particularly given the range and extent of the goods and services it provides as well as its highly effective branding and promotional events which appeal directly to customers and incite purchase. Its decision to introduce its Essentials range within its Waitrose stores may have been considered by some as an indication it was lowering its standards, but on the contrary, despite offering a cheaper alternative, quality remained key which ultimately implied that its position in the market would not be negotiated. 4.4 Porters Five Forces Porters Five Forces framework highlights that the environment John Lewis is competing in is constantly changing, (refer to appendix 5). In this model it is believed that customers dont have more importance than any other aspect, however Aker, Baker and Harvey Jones argue that customers are more important than any other aspect of strategy development (Lynch 2012). Porters Five Forces of competition (1985) is a common tool often applied within the strategic management process to firms across several sectors. It is similar to the PESTLE analysis as it takes a predominantly external perspective of the firm within its given industry looking at how it is positioned against other competitors in the same sector. Recently many have criticised the ensuring importance of the framework given the changes that have risen, particularly with regard to the diversification of business which has ultimately created blurring across many previously distinct sectors. This is emphasized by the supermarkets entering into the clothing and electronics sector for example, as well as retailers including John Lewis expanding into financial services through insurance and credit facilities to customers. Barney (1995) and Henry (2008) underlined how Porters model is more helpful when it is applied at a strategic business unit level rather than at higher levels of industry analysis such as the sector at large as it cannot be expected that all competitors will be competing against one another. This tool is also believed to be useful in terms of assessing a companys strengths and weaknesses in light of how it stacks up against competition. As Barney (1995, pg.49) highlights, A complete understanding of sources of competitive advantage requires the analysis of a firms internal strengths and weaknesses as well. The importance of integrating internal with environmental analyses can be seen when evaluating the sources of competitive advantage of many firms. Looking at Porters five forces of competition, it is clear that John Lewis has attempted to not to just react to the external dynamics and actions of competitors, but actively be a step ahead. It has constantly adapted its business model, such as the introduction of store cards, its online offering and the Waitrose Essentials range in order to provide its business with a more appropriate fit to the market in line with Mintzbergs (1994) theory. A major element of its strategy however, is its reputation, branding and subsequent positioning in the market and how consumers view the business in its entirety. It has remained rather committed to its original proposition and further enhanced its appeal through appropriate branding and its reputation for quality and enhanced service to customers. 5.0 Internal Resource analysis 5.1 Value analysis chain The term Value Chain was used by Michael Porter (1985), the purpose of the value chain is to analyse the activities that are performed by the business, linking them to the competitive position. It also evaluates the particular activities to see which add value to the businesses products or services (quickmba 1999-2010) While many critics and leading authorities dispute the validity of Porters earlier theories, many of his ideas do still appear useful from the perspective of strategic analysis, particularly the notion of the value chain. Ultimately, it is within the value chain which John Lewis has created that it has succeeded in terms of sustaining advantage in its market sector. It has created efficiencies and synergies through the interrelationships within (Mintzberg and Ghoshal, 2003). Value Chain Analysis which is often compared to the RBV of the firm as it looks to both internal and external dynamics impacting an organisation. In recent years importance has also been given to joint ventures, collaborations and relationships which add value to the companys positioning. Elements of the chain such as HR which were previously considered as supporting elements are now viewed as core and this is demonstrated by John Lewis in terms of its commitment to and investment in staff. By enhancing the quality of its internal resources it can achieve distinctive competencies which are difficult to emulate by other competitors (Teece et al, 1997; Terwiesch and Ulrich, 2009). As Porter (1985, pg.36) emphasises, the way it performs individual activities are a reflection of its history, its strategy, its approach to implementing its strategy, and the underlying economics of the activities themselves. 6.0 Strategy formulation 6.1 SWOT Analysis: John Lewis Partnership A SWOT analysis is a useful tool for understanding and decision-making, businesses such as John Lewis use this tool in all sorts of situations, a SWOT summarizes the Strengths, Weaknesses, Opportunities and Threats. This framework covers a crucial part of the strategic planning process a scan of the internal and external environment. Strength, Weaknesses are considered to be internal to the business whereas, Opportunities and Threats are part of the external environment. Looking at the SWOT analysis (refer to appendix 6) it can be concluded that John Lewis take this tool into consideration when making business decisions based on their customers. However, John Lewis need to expand their target audience because at the moment they are only targeting an older audience need to improve the diagnostic power of a SWOT analysis is to define the elements from a customer perspective rather than the organizational point of view. (Baker 2007, pg.267). By doing this they will generate a higher profit margin. If john Lewis wants to stay ahead of their competition they need focus on their weaknesses such as they need to ensure their prices are similar to their competitors. Also John Lewis need to focus on threats the business may have to face but they can avoid such matters by acting upon the threat before it occurs. Although the SWOT analysis tool is useful to businesses when making decisions, it has been criticized due to its simplicity and possible misleading approach to strategic analysis. This is because companies have failed to follow a few simple procedures. The SWOT analysis is a focused methodology (Baker 2007), therefore, when John Lewis the using this tool they need to ensure they are able to follow correct procedures of this tool to ensure they are able to achieve success. 6.2 BCG Growth-share Matrix The Boston Consulting Group (BCG) growth-share matrix was developed by Bruce Henderson, founder of BCG, in the late 1960s (Baker 2007, pg.125). The BCG Matrix is a simple tool used to assess a companys position in terms of its product range. It simplifies how a companys thinks about the products and services and makes decisions about which it should keep and let go and which products to invest in further. It provides a useful way of seeing the opportunities that are open to the company and also helps to consider how the company can maximise the profits in the future. Below is the BCG Matrix for John Lewis, highlighting where in the market the different departments of John Lewis are positioned. John Lewis was voted Britains best retailer in 2009 and have won awards House Beautiful Awards 2008: Online Home Retailer of the Year Gold Award (washerhelp 2012), making them leaders in departments such as House and Garden, Electrical Appliances, Fashion, Gifts and Toys. They now have a high growth and a high market share in this segment, thus putting them in the star category. Further, technology and baby departments are between the star and question mark category this could be due to high growth and market share or high growth and low market share as they are faced with high demands but have low returns. Moving on to the sport department as it is in the cash cow category, as a markets it isnt growing but yet the market share for the products is high. Looking at the final category it can be said that John Lewis are safe as there isnt any products in the dog category. 7.0 conclusion Overall, the company has responded admirably to the changing dynamics impacting upon its market and customers, it is also clear that going forward, more challenges and threats shall be presented to it, particularly given persistent uncertainty relating to the global economy as consumer confidence within the UK. It would appear that in addition to a thorough and consistent approach to its markets in relation to external analysis of those factors deemed to impact most significantly; the company also adopts an internal approach, evaluating its inherent resources and competencies within the business. In line with the resource based view of the firm (Barney, 1991) and subsequent research by other authors such as Grant (2005), this analysis is often viewed as a more appropriate approach to the task of strategic management as ultimately, organisations have much more control over their internal resources than external market variables. Such an approach enables companies to incite the innovat ion process and thus create change in the wider environment as well as improvements to its value chain. This appears to be exactly what John Lewis has done to date through its expansion into other areas, as well as extending its range to customers through on-line facilities as well as credit, insurance etc. Threat of New Entrants This is considered to be fairly low for John Lewis given the original capital investment required as well as the regulations governing the market. At the same time, the fact that discount retailers and the supermarkets who benefit from vast scale economies can offer many of the same goods at substantially lower prices, is a concern and is perhaps indicative of why many retailers such as John Lewis now provide an electronic service in addition to their store offering. More entrants to the online space does seem inevitable though may become increasingly difficult given the variety currently in existence as well as the perception that customer service is often diminished. In this respect, John Lewis is clearly at an advantage given its reputation in the market. Threat of Substitutes The threat of substitutes is low from a product viewpoint yet in terms of suppliers, is high and is underlined by the success of the supermarket chains in their clothing lines as well as the competitive landscape in the online space and the continuing popularity of price comparison websites and similar forums. Over time, online retailers could exert increased pressure on officials such as John Lewis, particularly in terms of pricing as well as sourcing of product ranges. Bargaining Power of Buyers This is considered as being extremely high given the range of suppliers in the market and the realisation that customers are faced with unprecedented choice. Price is clearly a key advantage for the retailers, but at the same time, in the particular segment in which John Lewis manages factors such as location, quality, customer service and atmospherics and added benefits to be derived from the in-store experience are significant. Such variables also assist in terms of differentiating the store from other competitors in the High Street. Bargaining Power of Suppliers Though it was just few years ago the retailers were considered as having a major effect over suppliers, this seems to be fairly changing, particularly with regard to restrictions in supply of some raw materials as well as other concerns in the global supply chain which might put the suppliers in a more favourable position and increase their bargaining power. Degree of Rivalry Rivalry is obviously intense mainly due to the immense choice available as well as the increasing pressure from on-line retailers. On this basis, competitors are ultimately jockeying for position (Porter, 1979) and increasingly retailers challenge themselves to differentiate in some manner through providing expanded ranges as well as complementary goods and other services. The success of John Lewis Christmas promotional campaigns in the last few years highlights how the company attempts to differentiate itself, particularly focusing on those matters which are considered to impact most on subsequent motivation of customers to make a purchase.

Ecobus Marketing Coursework - Nokia - The Wireless Giant Essays

Ecobus Marketing Coursework - Nokia - The Wireless Giant Ecobus Marketing Coursework "Nokia - The Wireless Giant" Introduction & Purpose For this coursework, I have decided to study the wireless giant, Nokia. Nokia is, unarguably, the leader in the world of mobile communications. The brand boasts a significant number of users from around the world, ranging from Europe to the Americas, and from Africa to the Asia Pacific. Nokia's success has been aided by its experience, innovation and its user-friendliness and thus, has become the leading supplier of mobile phones and other related products around the globe. The aim of this project is to identify how Nokia has approached its market and what has enabled the company to become a world leader in the world of wireless communications. This will include a study of the customer behaviour towards the brand and how Nokia has managed to secure a large share of the market, leaving its competitors far behind. Methodology In order to fill my purpose, I will collect both primary as well as secondary data from the appropriate sources. To collect the primary data, I will hand out questionnaires to a sample group of people varying in age and nationality. This is necessary to get a wider perspective of the possible customers of Nokia. Two samples of the questionnaire will be presented in the appendix. I will also carry out an interview with one of the staff of a Nokia Retail Outlet to further inquire about their aims and objectives in Hong Kong. The appropriate information from the questionnaires will be converted into graphs and then summarised. However, my study of Nokia will be based in Hong Kong and may contain a Hong Kong Perspective of the brand In addition to these data, I will create a S.W.O.T (Strength, Weaknesses, Opportunities, Threats) analysis of the company and also analyse Nokia's marketing mix. This will give a good overview of the company's marketing strategy. To add to the analysis, I will include a Boston Matrix of the brand, which will help determine the position of the company in the market. Following this, I will gather all the information to form a conclusion, which will include my own recommendations. A Brief Introduction to Nokia Nokia started in the communications service in 1865 establishing itself in the newspaper business, the original medi... ... a successful wireless giant aided by its strong marketing strategy. Its innovative products, appropriate placement, top notch promotion and suitable pricing has allowed it to hold the better share of the mobile communications market. In a world that is fast becoming reliant on technology, Nokia, with the help of its state of the arc technology, will create a new revolution in the industry. Locally, the telecommunication market is a thriving one and offers endless opportunities to the company. However, continuous market research and development needs to be done to keep Nokia where it is today. To eliminate any possible threats, Nokia can continue to develop new products and acquire a patent which will eliminate any chances of 'me-too' products from other companies. Acquisitions are also an option as a merge will make Nokia stronger as well as help remove competition. Organic growth can also help them guide towards more turnovers over a period of time. Nokia is, clearly, the hot choice of the mobile customers at present. By the looks of it, it is only a matter of time before its competitors are hunted down to extinction, at least in the field of mobile phones.

Crimson Tide film Essay

Crimson Tide film exhibits a theme of leadership case, is based on nuclear ballistic submarine order aimed to hit against Russia. The attack is aimed to silence threat of launching nuclear missiles which Russia is in possession. The combative action is in a problem since the army structure is loose due to dispute between executive officer and the captain over the course of action to be taken by the crew. This results to splitting of the crew in this mission hence formation of two confrontational factions for same combative mission. The warship is in problem as the rival group tries to take control of command. The situation turns desperate and speedy resolution in to this problem is requiring since the time is running up to launching moment. Success in this situation largely depends on the decision made since it has to be resolved in case of winning or face the disastrous consequences due to wrong decision (Kempley 1995). Crimson tide film exhibit the strength as well as weak point of the responsible leader in this film i. e. the captain and Executive officer. Different strategies and advices by the two leaders geared toward course of action to be taken results to potential conflict. In this situation leadership is required to guide the crew who are expected to follow the directives. But the situation changes due to the internal conflict affecting the crew to lose track of the event at hand since leaders hold diverse understanding of the mission as well as the organization. This film shows element of racial undertone in the leadership theme since captain and Executive Office are white and black respectively. On the other hand this film is designed to show sober mediation in the military setting other than an action thriller (Kempley 1995). This film is set on Archbury Airfield tries to reveal how people characters as well as effectiveness is affected by different leadership approaches. Based on American 918th Bomber Group the film show the fighting crew enduring from low morale, poor performance and bad luck as a result of unsuccessful fighting mission. This situation changes after the change of leadership which is dedicated and persistent toward improving crew’s morale through motivation and uplifting of crew towards actualization and pride. In this film different characters exhibits exemplary leadership as well as poor leadership trait (Maslin 2008). There are two characters in this movie designed to send theme battle and leadership based on different philosophies to ease tense military thriller. These leaders are Captain Frank Ramsey in charge of nuclear submarine, the U. S. S. Alabama. He is respected person almost getting to his retirement age and led his crew with an iron hand. As he puts it he requires the crew to pressure democracy even without practicing it. â€Å"Ramsey is assigned a new second-in-command, Lt. Cmmdr. Ron Hunter (Denzel Washington); Hunter is much younger than Ramsey, Harvard educated, and believes the goal of the military in the nuclear age is to prevent war, not fight it† (Maslin 2008 para 2). Ramsey career moving to an end when atomic era is rising while Hunter highly educated and very careful in handling of nuclear weapons. Crew in the ship becomes alert due to sprinter group of Russia decides to seize missile silo. The Alabama is allowed to fire but the situation at hand is distracted from taking of action due to receiving new external order the radio malfunctions. The leadership of Ramsey is geared to following the orders to the letter such that an order is an order and should be obeyed. Therefore the situation at hand required the crew to move forward and attack the enemy according to Ramsey leadership ideology. According to Hunter the situation required more scrutinizing of the situation to ensure there is no doubt in the course of action taken as well as waiting for conformation orders. Meaning he gave an allowance to analyze orders as opposed to Ramsey ideology who says that an order is an order and calls for action without a second of thought. There emerge differences between the two leaders where Hunter go to an extent of threatening Mutiny against his colleague Ramsey in case a missile strike is undertaken against the enemies. The two leaders become hostile toward each other on the direction to be taken. This is evident as shown from the eyebrow but the leaders are obliged to deliberate on the morality of the attacking Russia. The situation hot up and Alabama is given orders to fire its trident to the radicals and try to engage them. On the cause of fight between the rebels, second message is received delaying the order to fire at the enemy but this ends with loss of contact as well as command control. This results to Ramsey refusal to hold his fire waiting for second message confirmation but this time Hunter does not agree. This results to increase tension between the sailors as well as the officers on the board due to difference of there leaders had hyped and could result to a mutiny (Maslin 2008). Reference: Maslin, Janet (2008): Crimson Tide (1995). http://movies. nytimes. com/movie/134690/Crimson-Tide/overview Kempley, Rita (1995): Crimson Tide. Retrieved on 14th October 2008 from: http://www. washingtonpost. com/wp-srv/style/longterm/movies/videos/crimsontiderkempley_c015cb. htm

Hamburger and Wendy Essay

Introduction Wendy’s International (Wendy’s) is a restaurant company, which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio, United States. Wendy’s was founded by Dave Thomas who opened the first Wendy’s restaurant on November 15, 1969 in Columbus, Ohio, United States. In 1972, the first Wendy’s franchise was sold. Wendy’s also stressed Wendy’s superiority through the â€Å"Quality Is Our Recipe† slogan and featured a red-haired, pig-tailed â€Å"Wendy† with dancing hamburgers. In mid-1975 Wendy’s opened its first international restaurant which located in Canada. In 1976, Wendy’s offered public stock with one million common shares sold at $28 per share. In November 15, 2009, Wendy’s celebrated its 40th year anniversary with more than 6,600 Wendy’s restaurant worldwide. Mission Statement â€Å"What We Believe† guidelines, which serve as both an internal mission statement and an external customer service goal, which include quality is our recipe, treat everyone with respect, do the right thing, profit means growth, and give something back. Vision. To continuously grow stakeholder value by leveraging the strengths of vibrant, independent restaurant brands. Products and Stores Old Fashion Hamburger Chicken and Wraps Garden Sensations Salads Fries and Sides Frosty Beverages Kids’ meal Wendy’s Restaurant Wendy’s SWOT Analysis Wendy’s is a leading successful restaurant operating and franchising company in North America. The company was ranked 562nd in the list of America’s largest corporation, as evaluated by the Fortune magazine, in 2007. A strong market position provides better visibility and increases the company’s bargaining power. However, Wendy’s faces strong competition from international, national, regional, and local retailers of food products. Competitors could affect to Wendy’s market share and its margins. STRENGTHS – Leading player in the U. S. – Market research strength – Strong management team – Effective advertising – Brand recognition WEAKNESSES – Fried food – Distribution problem – Weak research and development OPPORTUNITIES – Global expansion – Franchising Argentina, Chile, China – Mass customization THREATS – Strong competition such as McDonald and Burger King – Political environment. – Exchange rate – Health conscious consumer – Recession in economy worldwide . Analysis of Wendy’s Globalization Strategy There are more than 6,500 Wendy’s restaurants currently in 26 countries worldwide (Appendix B). Since early 2009, the company is very alert for international expansion of Wendy’s with new restaurant development in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan. The company’s target is to open more than 8,000 Wendy’s restaurants outside of North America. New market expansion and further development within existing markets will continue to be major drivers of Wendy’s worldwide strategy. By maintaining superior quality, freshness, and operational standards worldwide, the customers could taste the quality Wendy’s hamburgers whether they visit Wendy’s in Dubai, Moscow, or Puerto Rico. In 2010 and 2011, Wendy’s was recognized by Zagat Survey as the food quality leader in the United States quick service restaurant industry, and also received their Top Overall designation. Wendy’s is also been awarded by the international organization. For example, in New Zealand Wendy’s has been voted as having the best tasting hamburgers for over ten years in a row. Wendy’s, Quick Service Restaurant (QSR), has experienced both competitive and economic challenges over recent years. However, the global QSR business has continued to grow significantly especially in emerging markets. According to Euro monitor International, this trend of category growth is expected to continue as show in Appendix C. According to the graph in Appendix C, the sales from previous year to future are a positive trend. In 2005, the global QSR sales were $376 billion and in 2010, it lifted up to $549 billion. The QSR sales in 2013 are forecasted that it could rise to $611 billion and it could go up to $678 billion in 2015. Franchising as Global Expansion Wendy’s provide new franchisees with the training and tools to run a Wendy’s restaurant. The franchisees will benefit from an image of leading brand in the quick service restaurant industry. Wendy’s provides support to its international franchisees through international corporate headquarters in Atlanta, and regional support offices in Miami and Hong Kong. The franchisees will benefit from Wendy’s expertise and ongoing support which including operations, training, marketing, engineering and site development, supply chain, quality insurance, and technology. Operations A skilled management team will help in preparing and opening the first restaurant and monitoring its progress as well as the future locations afterward. The reason of doing this is to ensuring that every restaurant in the system meets Wendy’s quality and service standards. Training The training is focused on how to exceed customer expectations and operate according to Wendy’s standards. Training will be provided for the head of operations and store managers at a regional training location. Marketing The franchisor marketing team will help franchisee maximize potential of the brand in that country market. Before the franchisees open the first restaurant, franchisor team will help to outline locally competitive aspects, identify key market opportunities, generate sales forecasts, and create a marketing plan. Franchisor will also provide an on-going support through existing marketing programs. Engineering and Site Development. When a location is selected, the engineering team will provide franchisees with guidance in developing the layouts and equipment plans. Supply chain Franchisor supply chain team will help in identifying efficient and safe suppliers. Franchisees will benefit from negotiated purchasing contracts with regional suppliers and be given support in developing a distribution system. Quality insurance The Quality Assurance team will approve new suppliers, local product adaptations and provide on-going monitoring of selected suppliers. Technology. Franchisor will help franchisees select restaurant technology tools to efficiently run and manage growing business such as manage labor costs, track food inventory, and analyze sales information. Wendy’s Strategy Map Wendy’s strategy map includes financial, customer, internal (operations), and learning and growth which Wendy’s needs to focus on to achieve its vision of growing stakeholder value and profitability can be readily identified and more easily accomplished. The strategy map presents a visual diagram and representation of the linkages among the four perspectives. Financial Perspective. Lower cost The basic instruction to lower cost is by reducing waste, improving reliability of orders, and increasing operational efficiency. This will very important considering during economic times as consumers are looking for a low cost with quality provider of food. Controlling for reducing waste, saving supplies, and ensuring ordering accuracy will allow the reduction in operational expenses and thus lower cost. Increase revenue Increasing revenue is a combination of raising prices and lower expenses. The revenue can be increased by expanding market share and penetrating the global market. Wendy’s should focus for expanding into overseas developed and emerging markets. Another way to increase revenue is to raise prices. Increase overseas expansion The building and expansion of more stores overseas, Wendy’s will not only able to help create stronger brand identity but also will allow increasing revenue through overseas stores while increasing market share. Moreover, it would be advantage to expand stores in the developed markets such as the U. K. , Canada, and Australia. It would be wiser for Wendy’s to expand operations in fast growing an emerging market such China, India, Russia and Easter Europe. Customer Perspective Lowest total price Wendy’s could provide the lowest total cost for price and value of service, which they effectively have been doing by offering comparable prices for products with superior service. Availability locations Wendy’s is currently the third largest provider of Quick Service Restaurant falling behind McDonalds and Burger King in the total number of available locations. Wendy’s can increase the number of available locations by focusing on urban and global markets to increase their presence in areas with the highest concentration of consumers which will allow them to achieve other goals of increasing revenue as well as creating stronger brand identity. High quality Wendy’s has storied past for providing high quality products. It already stood out when compared to competition. However, Wendy’s needs to continue to set high standards and organize initiatives such as always fresh ingredients and never frozen beef campaigns to ensure to customers that providing quality products. Internal Perspective (Operations) Increase operational efficiency As new technology is adopted, it is important to always stay at front of introducing and taking advantage of new technologies to increase operational efficiencies. Wendy’s can benefit over other competitors if they can develop a sense of timeliness and reliability for delivery orders. Improve reliability Other than providing the inexpensive offerings in a timely manner, what remains important is the expect reliability. Wendy’s needs to ensure that it provide a reliable product. Reduced waste As an operational perspective, reduction of waste is a huge concern. Wendy’s will have to focus on reducing waste as it has visions of becoming the lowest total cost fast-food provider. Moreover, reducing waste will allow more revenue as cutting expenses. Learning and Growth Perspective Management training programs Wendy’s currently has management programs. However, Wendy’s needs to create greater incentives for managers to attract brighter and more qualified candidates for management positions and to keep managers and hard working employees employed after training programs. Develop new products Wendy’s will need to focus on bringing out and introducing creative new products that will help stimulate excitement for their food offerings as well as take advantage of current trends towards healthier foods. Moreover, Wendy’s is suffering from poor menu diversity, thus the development of new products will help this issue. Open new stores Regarding to that Wendy’s needs to increase its total availability of location, this will allow for greater strong identity, increased revenue options, and greater penetration into capturing market share. Moreover, the opportunities as indicated in the brief SWOT analysis to create stores as a means to expand and grow. Wendy’s Enter Fast Food Market in Thailand. Fast food in Thailand continued to perform healthily during 2010 regardless of economic and political instability due to the strong financial positioning of leading chained fast food operators like CP All, YUM Restaurant International Thailand, Minor International, Central Restaurants Group, S&P Syndicated and McThai (McDonald), which accounted for 83% of fast food value sales in 2010. Although these players had to close down a number of outlets as a result of political instability in 2010, they still had sufficient cash flow to expand further, renovate existing outlets, and invest in marketing. In Thailand, there are many kinds of fast food. These are the major types of fast food industry in Thailand. First, Thai style fast foods include all main dishes of local food. Second, American style fast foods such as hamburger (number one market share), fried chicken, sausage, and bacon. The American fast foods are usually sold as a set with beverage. Third, other style fast foods such pizza, Japanese ramen (noodle), and Chinese streamed dim sum. Consumer Analysis These are some of the consumer surveys toward fast food in Thailand. – Group of age less than 20-30 is the main fast food consumer. This is because their perception toward fast food is convenient and easy to purchase. – The level of education is unaffected to fast food purchasing behavior. – Group of income less than 5000 Baht or 160 USD per month tend to consume fast food often. American Fast food already turned into world food. It is the fast growing business worldwide including Thailand. The changing of taste and lifestyle create the new trend of eating. Food for Thai people is the main factor and center of life. Since the globalization and technology entered along side with the changing of eating trend plus the creativity, the variety and development of food covered the entire nation. Thai people have obtained the Western eating behavior, thus this modern fast food has huger role in Thai people daily life. In the center area of tutor schools, the interview from two sample students says toward fast foods that â€Å"fast food is available everywhere† and â€Å"it’s the last-ditch choice†. From the center city to country side, fast food became a part of everyone which influences the growing of this western food business continually. Product Positioning Healthy Fast Food KFC Burger KingWENDY’S McDonaldSubway Marketing Mix Product Wendy’s offers fast food with reasonable price with good quality. The products are hamburger, chicken, salad, and fries. Wendy’s should emphasis on the fresh and good quality raw materials including beef, chicken, vegetable, and bread. Moreover, company need to do a product research and development in order to come out with new product which could meet with customer’s need. The term† fast food† should represent not only fast service food, but need to provide the nutrition and good for health. Price The price should be rely on the standard price of Wendy’s international and related to the local market price. In Thailand, the raw materials and labor cost are quite inexpensive, thus company could compete the price with the exiting competitors. Along with the price, company should offer the good service in order to impress the customer as a new coming. Place Wendy’s restaurant provides the eat-in service and take out which customer can buy back home. The restaurant location should locate at the general department store or business and tutor area. The store interior should be attractive with color and product photo. The other important thing is always keep the restaurant clean. Another channel is home service. Home service is a convenient for customers who unable to come to store. They can make an order through phone service. Promotion In order to get attraction from customer, Wendy’s should come out with the heavy sale support marketing activities last for about one to two months such as buy one get one free, and the souvenir. In order to remain the customers, company could offer the membership card for discount, collected point, and special event on the customer’s birthday. Conclusion Wendy’s is a fast food restaurant a chain store operates worldwide with 6,500 Wendy’s restaurants currently in 26 countries. With the global expansion strategy, the company planned to open more than 8,000 Wendy’s restaurants outside of North America. Wendy’s has awarded from variety organization worldwide as a guarantee of efficient performance such as the Zagat Survey as the food quality leader in the United States and the Top Overall designation, and the best tasting hamburgers for over ten years in a row from New Zealand. With the good performance from the exiting restaurant, it could push up and help promoting for new coming and provide an easy chance for Wendy’s to go as a global brand. Appendices Appendix A. America’s largest corporation evaluated by the Fortune magazine in 2007 Appendix B Source: Wendy’s international franchise brochure There are more than 6,500 Wendy’s restaurants currently in operation in 26 countries and territories worldwide. Since January 2009, we have aggressively laid the groundwork for international expansion of Wendy’s with new restaurant development announcements in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan. We are targeting expansion to over 8,000 Wendy’s restaurants outside of North America. Appendix C. Global Quick Service Restaurant Sale (Historical – Forecast) Source: Wendy’s international franchise brochure. Bibliography http://www. aboutwendys. com/Our-Company/Our-Story/Accessed on Nov 3, 2011 http://www. aboutwendys. com/International/Support/Accessed on Nov 3, 2011 http://nyjobsource. com/wendys. htmlAccessed on Nov 3, 2011 http://retailindustry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Wendy-s-Mission-Statement. HtmAccessed on Nov 3, 2011 http://www. docshare. com/doc/189567/WendysAccessed on Nov 5, 2011 http://franchises. about. com/od/w/fr/wendys-international-franchise.htm Accessed on Nov 5, 2011 http://franchises. about. com/od/fastfoo1/fr/wendys. htmAccessed on Nov 6, 2011 http://money. cnn. com/magazines/fortune/fortune500/2007/full_list/501_600. html. Accessed on Nov 6, 2011 http://www. nesdb. go. th/Portals/0/home/†¦ /scs/†¦ /scs-success-survey-bkk. pdf Accessed on Nov 6, 2011 http://www. fundinguniverse. com/company-histories/Wendys-International-Inc-company-History. htmlAccessed on Nov 6, 2011 http://www. gotomanager. com/news/details. aspx? id=2939Accessed on Nov 6, 2011 http://www. racing-club. net/board/index. php? topic=1177Accessed on Nov 6, 2011.